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SONY BRAVIA XR | OLED | 55 INCH 4K ULTRA HD | SMART TV (GOOGLE TV)

Product Code: 1598

Stock: Available
TK :324,900

XR Picture
Enjoy breathtaking OLED contrast with pictures that feel deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyse and optimise hundreds of thousands of elements in the blink of an eye. Combined with our unique OLED panel, this technology delivers truly lifelike pictures with ultimate pure blacks.

Fireworks showing extreme contrast and real life depth

XR Contrast
Our Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for more realistic colour and depth. With XR OLED Contrast, brightness is adjusted for higher peaks in glare and deeper blacks in shadow - no more details overwhelmed by shadow or lost in blown-out highlights.

XR OLED Contrast logo

XR OLED Contrast
With XR OLED Contrast using human perspective analysis, colour and contrast are boosted in bright areas so you can enjoy exceptional levels of pure black contrast and peak brightness. See pictures full of enhanced depth between subject and background. Details are defined, even in areas of dark shadow or glare.

Detail of flowers showing subtle shades and hues in the petals

XR Colour
See colours that are natural and beautiful to the human eye. The Cognitive Processor XR™ enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.

Image showing natural colours with XR Triluminos PRO™

XR Triluminos Pro™
Powered by our Cognitive Processor XR, this TV reproduces colour in a way that humans find beautiful. See a wider palette of colours with an enhanced range of hue and saturation, allowing natural shades and precise details to be seen, even in dark scenes.

Images of ultra detailed mountain flowers with XR HDR Remaster

XR HDR Remaster
With XR HDR Remaster, this TV can detect each object on screen, analyse its colour and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR™, takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth and more. The result is exceptionally real scenes with greater depth, lifelike textures and natural colours.

Image of fox showing 4K clarity

XR Clarity
Whatever the content or source, you'll enjoy entertainment close to 4K6 resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. See details such as naturally defined animal fur and sharply outlined rock.7

Image of buildings showing benefit of XR 4K Upscaling

XR 4K Upscaling
Powered by our Cognitive Processor XR, this TV takes 2K signals close to true 4K quality for incredibly real and immersive viewing. XR 4K Upscaling accesses and utilises a vast amount of data, analysing patterns in scenes and recreating subtle details.7

Close-up of leaf showing detail with 4K XR Super Resolution

4K XR Super Resolution
XR Super Resolution detects individual objects in a picture and reproduces virtually real world textures on screen. Our BRAVIA XR processor precisely analyses and processes data to power 4K pictures with four times the resolution of Full HD to enrich scenes with real world detail and texture.7

Image of sunset and sea with 4K XR Smoothing

4K XR Smoothing
XR Smoothing creates smooth, natural 4K pictures as you watch, without the “banding” that can occur on other TVs. Scenes are reproduced with thousands of tones, shades and gradations, making them look incredibly real.

Image of surfer showing blur-free detail in the wave

XR Motion
Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross analyses data to ensure action stays smooth, bright and clear.

Image of moving car showing OLED XR Motion Clarity

XR Motion Clarity
With pictures created by millions of individually controlled pixels, everything is sharp and clear on OLED. And with our OLED XR Motion Clarity™ technology, even fast action stays smooth and clear. Moving images are precisely controlled to minimise blur so that pictures remain true with less loss in brightness during high speed scenes.

4K/120fps logo

4K/120fps
Get the edge on the competition with BRAVIA. With HDMI2.1 you can get a 120fps frame rate on compatible games, so you’ll have the advantage in shooting, sports and high-performance games with instant on-screen action. You'll also enjoy ultra-smooth gaming with reduced input lag less than 8.5ms with 4K/120fps and dedicated Game Mode.8

Image of singer at a concert

XR Sound Position
For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. As the screen is the speaker on this BRAVIA XR 4K OLED TV, sound matches precisely with what’s on the screen for a truly immersive experience.

Image of soundwaves from TV with Acoustic Surface Audio+

Acoustic Surface Audio+
With our Acoustic Surface Audio+ technology, sound comes directly from the centre of the screen with powerful actuators behind the TV vibrating to create acoustics that move with the picture. Because sound follows the action, you'll hear more realistic dialogue and sound effects. A front-facing subwoofer provides powerful bass and ensures you won't miss anything that's happening on screen. The actuator and subwoofer allow you to enjoy stable sound, whether your TV is on the wall, a shelf or stand.

Image of BRAVIA TV with Acoustic Center Sync

Acoustic Center Sync
Enjoy cinema sound quality in the comfort of your home. Acoustic Center Sync optimises sound output from the TV and soundbar for a better audio experience. Simply connect your BRAVIA with a Sony soundbar to hear exceptionally clear dialogue, vocals and instruments directly from the screen with great high quality surround sound.9

Image of musician playing at a concert

XR Surround
With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.

Detail of multi dimensional sound with 3D Surround Upscaling

3D Surround Upscaling
Our BRAVIA XR signal processing technology enables this TV to reproduce multi dimensional sound for a truly immersive experience. Feel the sound surround you, not only from left and right but also from a vertical dimension. With 3D Surround Upscaling, you can experience the cinematic thrills of latest audio formats such as Dolby Atmos® at home, as well as enjoying vertical surround with content not compatible with Dolby Atmos.

Ready for 360 Spatial Sound Personalizer
Tailor your Dolby Atmos® experience in combination with SRS-NS7 and BRAVIA XR™ to enjoy 360 Spatial Sound. With selected Sony headphones10, you can also enjoy 360 Spatial Sound using Wireless Transmitter WLA-NS7 (sold separately).11

Google™ TV logo

Google TV
Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.1213

Voice control logo

Voice Search
Find your favourite content faster than ever using the power of your voice. With Voice Search, there’s no more complicated navigation or tiresome typing – you just have to ask.

Image showing movie screen with smartphone

Works with Apple AirPlay / Apple HomeKit14
With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.

Chromecast built-in logo

Chromecast built-in
Chromecast lets you cast your favourite videos, games and apps from your mobile device, in full quality, to your Chromecast built in TV. Just one tap of the Cast button on your Android or iOS screen is all you need to supersize the things you love. Cast your content then continue browsing on your phone or tablet.15

Image of connected devices controlled by Smart Remote

Smart Remote
All your connected devices can be controlled with our smart commander. One button access to video on demand services brings shows and movies into your room in seconds.1617

Image showing 3-way multi-position stand

3-way multi-position stand
A 3-way multi-position stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.

Close-up image of Flush Surface design

Metal Flush Surface
The premium look metal bezel is extremely narrow so your eyes naturally focus on the picture, not what's around it.

Image of living room scene showing Living Decor concept

Living Decor
Our Living Decor turns your TV into an essential part of your living space with on screen artwork, personal photos, screensaver themes and clock functions.

Image of screen showing benefit of Light Sensor

Light Sensor
On conventional TVs, brightness stays the same regardless of light in a room, resulting in pictures that are too dark or bright. This TV includes a Light Sensor that optimises picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones so you get the perfect view.

Acoustic Auto Calibration logo

Acoustic Auto Calibration
No matter where you're sitting, this TV detects your position and optimises sound so you'll enjoy the same sound quality as if you're sitting right in front of the TV. Sound can change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This TV detects objects and reproduces sound that’s enhanced and optimised to your room.

Netflix Calibrated Mode logo

Netflix Calibrated Mode
This mode was specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode, the creator's vision and intent is faithfully preserved.

IMAX Enhanced logo

IMAX Enhanced
This Sony 4K smart TV is IMAX Enhanced certified, meaning it’s optimized for high-fidelity picture and sound. Enjoy a more immersive at-home entertainment experience with IMAX Enhanced picture mode, which takes full advantage of all IMAX Enhanced remastered content.18

Dolby Vision® and Dolby Atmos® logo

Dolby Vision® and Dolby Atmos®
Enjoy cinematic thrills at home. Dolby Vision® brings scenes vividly to life for authentic viewing, while Dolby Atmos® fills the room with immersive surround sound.1920

Bluetooth

Bluetooth connectivity
Connect BLUETOOTH® compatible devices to your TV for easy wire free entertainment. Pair your Bluetooth headphones or earphones with BRAVIA and enjoy TV shows and music in your favourite place - without any disturbances or interruptions.21

Brand: SONY

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